Marketing and Advertising
Concept Lab specializes in planning, developing and executing award-winning marketing and PR campaigns that help our clients differentiate themselves in the marketplace, win more clients/customers, and grow their business. From advertising to websites, to video, to press releases and thought leadership campaigns, we deliver complete, tailored marketing/PR programs that take our clients to the next level.
Collaborative and Tailored Approach
At Concept Lab, our focus is to build effective, comprehensive marketing strategies that align with each of our client's business goals while leveraging the company's brand equity and assets. We work in close collaboration with our clients to ensure efficiency and optimum results.
Content Creation
Concept Lab creates content that is unique to your brand’s positioning, audience and goals. From video production to social media advertising, we create content to support marketing and PR endeavors of all scales, budgets, and industries.
Placement and Deployment
Knowing where the fish are biting and how potential clients search for content is paramount to the success of any campaign. We create and deploy content across all digital platforms including social media sites, e-publications, search engines, and streaming services, as well as traditional media.
Reporting and Analytics
At Concept Lab, we believe that you can't manage what you can't measure and that your marketing is only as good as your aim. We provide detailed reports to evaluate strategy and effectiveness along with our expert insight to determine next steps.
Our Process
We follow an easy, step-by-step process for creating any campaign focused on clarity, convenience and manageable milestones.
Phase 1
Due Diligence
From online research, to interviews, to competitive analysis, we invest the time and resources necessary to ensure that our strategy aligns with client goals and expectations.
Phase 2
Development
Concept Lab takes a holistic approach to marketing. We develop tactics tailored to our support our objectives through a seamless integrated process.
Phase 3
Deployment
We deploy the strategy which is then monitored, measured and continuously improved based on market/audience/user response to optimize client return on investment.